Bring Your Business Online Fast

The great things about a web based existence for your business boils down to this: when you’re online, your doors are open 24/7. Potential customers can access information about you and the products or services that you offer in as soon as, whenever that moment strikes.

So, you may be wondering how to quickly and successfully make your business on the web. As a first phase, we turn to replicate what the client can do when they walk in to your store or office. That includes:

- Telling the storyline of your business as well as your brand
- Providing helpful information about your products or services
- Making purchases easy and secure

These three pieces of your website will be the beginning of a powerful online business. In this article, we’ll walk through each step and how it increases the success of bringing your business online.

Step 1: Tell Your Story

When a possible client walks into the store or office, they immediately start to see your brand. Every moment spent there really helps to create an understanding of your business. From your own location and paint choice to how you greet and interact with clients, you build a graphic and a rapport.

When you're able to physically interact with a possible client, you’re responsible for their experience.

When a potential customer finds you online, you lose a few of that control. You only have a small window of energy to pique interest and get that promotion, all without saying a word!

That’s why it’s so important to have a strong, branded website. You can accomplish this through consistent messaging, images, and colours that get hold of your ideal customer. Consider your brand when you:

- Design your website structure
- Create copy and content
- Choose images
- Select products or design your services page

Whenever your potential client lands on your site, what do you want them to feel? What would you like them to know about you? They are the elements of your brand that your site should convey. Think about it as the equivalent of saying “Welcome, come in! Have a look around.”

Step two: Make Your Offer

Once you’ve grabbed the attention of your potential client, it’s time showing ’em what you got! Your website must clearly display the products or services that you provide.

If your business is product based, it’s important to truly have a simple and informative product listing page on your site. A product listing page is similar to a web based catalog your potential customer can flip to learn more about what you sell. Your product page can be an important step in converting a potential customer’s visit into a sale.

To build an efficient product page, keep these tips at heart:

- Use good quality product images that match your brand and style where possible
- Use clear product titles and provide concise and informative descriptions
- Include size, colour, dimensions, and every other relevant information your customer could find out waiting for you
- Ensure the price is straightforward to see and understand
- Be consistent; use similar size and style photos, descriptions, pricing format, etc.

If your business is service based, your potential clients should quickly have the ability to understand the services that you offer and how they’ll benefit. To nail down your services page, begin by listing each of your services and writing your typical elevator pitch.

Think about what you might say to a potential client if indeed they were standing in front of you. Next, whittle this down to a concise description that’s in regards to a paragraph long at most. Maintain your ideal client in mind as you write; imagine you’re crafting this message specifically for them.

With regards to the complexity of your services, you might choose to connect to a more detailed description page which include more info about the process, benefits, timeframe, testimonials, etc. This will come only after you have consolidated your elevator pitch descriptions.

Step 3: Finalize The Sale

The last part of ensuring a seamless experience for your customer is providing a way to finalize the sale.

For product-based businesses, this implies providing a secure payment system. An online payment option means that your customer can complete their transaction in as soon as, securing their business no matter when they hook up to you online, or from where.

For service-based companies, you have significantly more options. You may implement an internet booking and payment system to fully capture your potential client in as soon as. However, with respect to the open a business online kind of service you offer, your site can include a call to action that prompts the client to attain out to you for further conversation.

Take It Further

A branded website, descriptive product or services page, and secure payment system or proactive approach serves to replicate your potential customer’s store in experience. While your online store can’t replace in-person interactions, it can open your doors for an entirely new branch of business.

Once your website is up and running, there a wide range of ways to improve your online business. Online advertising, social media and search engine marketing are just some of the things you’ll want to consider.

Need help starting out? We’ll use you to definitely build an online site that speaks to your brand and helps it be easy for your customers to access your business any time.